Google Analytics Specialist
Remote Part-time ZR_1368_JOBProject overview
We are looking for a Google Analytics Specialist to establish a reliable and scalable analytics setup that enables accurate tracking and actionable insights across user journeys and marketing funnels. This is a part-time position with an estimated workload of 30–40 hours per month.
RoutePerfect is a well-established platform that helps travelers plan multi-city trips. The product is undergoing active growth with ongoing product and UX optimization initiatives.
Requirements
- 3+ years of experience with Google Analytics (GA4), Google Tag Manager, and Google BigQuery.
- Deep understanding of digital product analytics, data tracking, and web user behavior.
- Hands-on experience with conversion tracking, event planning, and attribution modeling.
- Experience working with CRO/UX teams and A/B testing frameworks.
- Strong analytical and communication skills.
- Upper-Intermediate English or higher.
Responsibilities
- Audit and refine the existing Google Analytics 4 (GA4) implementation.
- Define a clear, scalable event taxonomy and enforce consistent naming conventions.
- Set up and manage tags via Google Tag Manager (GTM).
- Optimize data flows to support reliable reporting and performance measurement.
- Build and maintain conversion funnels and attribution models.
- Collaborate with CRO/UX teams and support A/B testing initiatives.
We offer
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